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Heineken’s Inspiring New Ad Brings People Together

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Complete strangers had to build a bar together.  Then after they were done, they had to watch videos of each other being interviewed, and found out they disagreed on MAJOR hot-button issues . . . like feminism, gay rights, and climate change.

One guy said he didn’t like transgender people, and didn’t realize the woman he was working with WAS transgender.
Then after they found out they didn’t agree on stuff, they had to choose whether to leave or sit down, have a beer together and keep talking.

Slightly cringe-y…but a great ending!


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